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Case Studies

NICI

Website, Social & Print


NICI was already an established international brand. When introducing their brand to the North American market, they needed a micro-site to create excitement for each new line of plush toys, which changed quarterly.

For International Playthings, LLC, I was responsible for the UX design for a micro-site based upon NICI's existing brand image and worked with a developer to implement the site's structure. After the initial launch, I was responsible for creating new UI for each new collection .

I also worked on the Wild Friends/Jolly Friends Sales Catalog - a role which I was responsible for on-site product photography direction, layout design, and production. For multiple collections, I took on the design of the coordinating order form for the catalogs.

Walking in Faith

 

Blog & Print 


For her long-term mission trip to Haiti, Alexa DeMiglio needed to raise funds for some of her long-term expenses and also wanted to raise awareness for the organization which she was working for Wings of Refuge Haiti.

A blog was created using Wordpress - an interface she was familiar with and found easy to use - to engage and update those who wanted to follow her journey in Haiti.

For in-person speaking events, a brochure was created to educate those about her mission. Prayer cards were designed as an interactive leave behind - asking people to pray for whichever need they felt called to and directing them to her blog so people could follow her journey.

Cozy Cutie

 

Branding, Packaging, Photo Direction, Trade Show Graphics


Cozy Cutie was a new doll line from International Playthings, LLC. As design lead, in collaboration with the product manager and art director, I researched the current market to create a logo and brand style guide calling upon element of the parent brand Kidoozie.

Also responsible for packaging mechanical layouts for 7 product brand launch, trade show graphics, and mock-up packaging for sales team.

With art director, responsible for model and product photography direction for packaging, sales catalog, and trade show graphics.

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