Graphic Design | Web Design | Fine Art
Case Studies
UX/UI Design
Product staging and photography direction. Catalog layout. Sales Sheet layout.
Product staging and photography direction. Catalog layout. Sales Sheet layout.
UX/UI Design
Business Card sized take ones for after speaking engagements.
In-Depth information brochure as a leave behind for after speaking engagements.
Blog detailing experiences to engage her audience with stories about her journey and to stay in contact with her following.
Business Card sized take ones for after speaking engagements.
Logo and sub-brand style guide for new toddler girls doll line.
Responsible for initial design and guide for designers.
Large format signs for annual Toy Fair exhibit. Also supported sales for smaller trade shows throughout the year.
Logo and sub-brand style guide for new toddler girls doll line.
NICI
Website, Social & Print
NICI was already an established international brand. When introducing their brand to the North American market, they needed a micro-site to create excitement for each new line of plush toys, which changed quarterly.
For International Playthings, LLC, I was responsible for the UX design for a micro-site based upon NICI's existing brand image and worked with a developer to implement the site's structure. After the initial launch, I was responsible for creating new UI for each new collection .
I also worked on the Wild Friends/Jolly Friends Sales Catalog - a role which I was responsible for on-site product photography direction, layout design, and production. For multiple collections, I took on the design of the coordinating order form for the catalogs.
Walking in Faith
Blog & Print
For her long-term mission trip to Haiti, Alexa DeMiglio needed to raise funds for some of her long-term expenses and also wanted to raise awareness for the organization which she was working for Wings of Refuge Haiti.
A blog was created using Wordpress - an interface she was familiar with and found easy to use - to engage and update those who wanted to follow her journey in Haiti.
For in-person speaking events, a brochure was created to educate those about her mission. Prayer cards were designed as an interactive leave behind - asking people to pray for whichever need they felt called to and directing them to her blog so people could follow her journey.
Cozy Cutie
Branding, Packaging, Photo Direction, Trade Show Graphics
Cozy Cutie was a new doll line from International Playthings, LLC. As design lead, in collaboration with the product manager and art director, I researched the current market to create a logo and brand style guide calling upon element of the parent brand Kidoozie.
Also responsible for packaging mechanical layouts for 7 product brand launch, trade show graphics, and mock-up packaging for sales team.
With art director, responsible for model and product photography direction for packaging, sales catalog, and trade show graphics.